Archive for November, 2009

GoRecycleYourself.com

Donate Life Northwest recently launched this new microsite targeting 15-29 year olds.  Beginning with the name, the site is designed to have a little attitude, be a little edgy, infuse a little humor in a “green” state – all to ENGAGE, EDUCATE and MOTIVATE.

Why target this audience?

• The lowest percentage of donor registrations is the 15-29 year old age group
• Nationwide they comprise about 30% of deceased organ donors
• As of January 2008, 15-17 year olds can put a “D” code on their Oregon driver’s permit or license. They do not need parental permission.  However, if they actually become potential donors before age 18, their parents must give consent for donation to proceed.
• This age group visits DMV more frequently than any other, and 97% of donor registrations occur at DMV.

GoRecycleYourself.com connects with its audience where they live and work – on the internet.  Scalpel Pal is a game with a Facebook app, design-your-own merchandise is fast and affordable, ads are on Facebook and Pandora, signing up on the donor registry is just a mouse-click away.

Rather than being disrespectful or insensitive about the realities of organ, eye and tissue donation, GoRecycleYourself.com is meant to face the reality of too few donor organs available for those on the growing UNOS transplant waiting list.

Check it out.  Send us your feedback.